By July, many gardens across northwest New Jersey are shifting from the excitement of spring into the warmth of summer. While some early bloomers begin to fade, the right selection of perennials can keep your landscape colorful for months to come. Better yet, many of these dependable plants provide valuable nectar for bees, butterflies, hummingbirds, and other beneficial pollinators.
Whether you’re refreshing existing garden beds or adding new plants, these long-blooming perennials will help your landscape stay vibrant through the rest of summer and into fall.
Coneflower (Echinacea)
Coneflowers are among the most dependable perennials for season-long color.
They offer:
- Long-lasting blooms
- Excellent drought tolerance
- Seed heads that attract songbirds
- Outstanding pollinator value
Available in shades of purple, pink, white, orange, and yellow, coneflowers are a beautiful addition to sunny New Jersey gardens.
Rudbeckia (Black-Eyed Susan)
Few flowers capture the beauty of summer quite like Rudbeckia.
These cheerful golden blooms:
- Flower from mid-summer into fall
- Thrive in full sun
- Attract bees and butterflies
- Pair beautifully with ornamental grasses
Their bright color makes them a favorite for borders, cottage gardens, and pollinator plantings.
Sedum (Stonecrop)
Sedum begins putting on a spectacular show just as many early summer flowers begin to slow down.
Its benefits include:
- Thick succulent foliage
- Clusters of late-season flowers
- Excellent drought tolerance
- Pollinator-friendly blooms
- Attractive seed heads for winter interest
Sedum is an easy-care perennial that adds both texture and lasting beauty.
Salvia
Salvia is one of the longest-blooming perennials you can grow.
It provides:
- Vibrant flower spikes
- Excellent heat tolerance
- Nectar-rich blooms for bees and butterflies
- Favorite flowers for hummingbirds
Regular deadheading encourages many varieties to continue blooming throughout the season.
Coreopsis
Coreopsis is a reliable performer that produces cheerful daisy-like flowers for weeks.
With regular deadheading, these bright blooms continue adding color while providing nectar for beneficial pollinators throughout the summer.
Asters
Although asters are famous for their colorful fall display, July is a great time to plan where they’ll fit into your landscape.
Planting them during the growing season allows them to become established before their spectacular late-season blooms begin.
Asters offer:
- Purple, pink, blue, and white flowers
- Important late-season nectar
- Beautiful combinations with ornamental grasses and mums
Ornamental Grasses
Ornamental grasses bring movement, texture, and year-round interest to the landscape.
Popular varieties provide:
- Graceful foliage
- Decorative seed heads
- Beautiful fall color
- Winter interest
Combined with flowering perennials, they create stunning displays that look beautiful in every season.
Plant for Pollinators
Choosing a variety of flowering perennials creates continuous blooms that benefit pollinators from summer through fall.
A diverse planting of coneflowers, Rudbeckia, sedum, salvia, coreopsis, asters, and ornamental grasses helps support:
- Bees
- Butterflies
- Hummingbirds
- Beneficial insects
Your garden will stay colorful while providing valuable habitat for the wildlife that helps gardens flourish.
Frequently Asked Questions
Which perennial blooms the longest?
Coneflowers, Coreopsis, and many varieties of Salvia bloom for weeks with regular deadheading and proper care.
Are these plants good for pollinators?
Yes. They provide valuable nectar throughout the growing season for bees, butterflies, hummingbirds, and other beneficial insects.
Do ornamental grasses require much maintenance?
Very little. Most ornamental grasses only need to be cut back in late winter or early spring before new growth begins.
Can I plant perennials in July?
Yes. With regular watering, many perennials establish well during the summer and continue growing into fall.
Which perennial attracts butterflies best?
Coneflowers, Rudbeckia, asters, sedum, and salvia are all excellent choices for attracting butterflies and supporting pollinator gardens.
Visit Us
Looking to keep your garden blooming all season long? Donaldson’s Greenhouse & Nursery offers a beautiful selection of flowering perennials, ornamental grasses, pollinator-friendly plants, and gardening experts ready to help you create a landscape filled with lasting color.
Donaldson’s Greenhouse & Nursery
178 Airport Road
Hackettstown, NJ 07840
Phone: (908) 852-7314
Hours
Monday-Saturday: 8:00 AM – 6:00 PM
Sunday: 9:00 AM – 5:00 PM
Visit us today for healthy plants, quality gardening supplies, and expert advice to help your landscape thrive from summer through fall.

